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January 13, 2025 Hello Reader, We’re writing to inform you of a significant update that could impact your trademark filings. As of January 1, 2025, hundreds of changes have been made to the Nice Classification system, including numerous additions and a few deletions. The Nice Classification system is critical for defining the goods and services associated with your trademark. Staying up-to-date with these changes is essential to ensure that your filings are accurate and aligned with current...
December 30, 2024 Hello Reader, Imagine this: You’ve built a strong brand that customers recognize and trust. Then, one day, you discover someone has registered a domain name that looks just like your brand, but it isn’t you. This is called cybersquatting, and it can confuse your customers, hurt your reputation, and cost you time and money to resolve. Here’s the key to staying ahead of cybersquatters: register your trademark before someone else uses your brand name in a domain. Early...
December 23, 2024 Hello Reader, Did you know that registering your trademark isn’t just about protecting your brand? It’s also a powerful way to build trust with your customers. A trademark shows the world that your brand is official, legitimate, and here to stay. Customers associate registered trademarks with quality, reliability, and professionalism. Whether it’s a logo on a product, a slogan in an ad, or your business name on a storefront, your trademark tells your customers, “You can...