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January 20, 2025 Hello Reader, Imagine this: You’ve spent years building your brand—pouring time, money, and passion into creating something unique. But one day, you discover someone else is using your name, your logo, or your tagline. Worse yet, they’ve registered it as their own trademark. Now, they’re claiming you’re the one infringing on their rights. Terrifying, isn’t it? This isn’t just a hypothetical horror story—it’s something that happens every day to businesses that delay or skip...
January 13, 2025 Hello Reader, We’re writing to inform you of a significant update that could impact your trademark filings. As of January 1, 2025, hundreds of changes have been made to the Nice Classification system, including numerous additions and a few deletions. The Nice Classification system is critical for defining the goods and services associated with your trademark. Staying up-to-date with these changes is essential to ensure that your filings are accurate and aligned with current...
January 6, 2025 Hello Reader, When it comes to protecting your brand, registering your trademark with the USPTO is one of the smartest investments you can make. Here are the top benefits of trademark registration: 1. Exclusive Nationwide Rights Registration gives you exclusive rights to use your trademark across the entire U.S. for the goods and services listed in your application. Without it, your rights may be limited to the areas where your brand is actively in use. 2. Power to Prevent...