🏎️⚡ A DeLorean, "Back to the Future," and Your Brand's Protection?


November 19, 2024


Hello Reader,

I recently had a bit of a nostalgic moment—I saw a DeLorean, the famous car from Back to the Future. If you’ve seen the movie, you know it’s all about time travel and the importance of making the right decisions to protect your future. Seeing that iconic car reminded me how, in business, just like in the movie, the decisions we make today can have a lasting impact on the future of our brands.

In Back to the Future, Marty McFly had to fix the past to ensure a better future. In the same way, taking steps now to protect your brand with a trademark can secure your business’s future. A trademark ensures that your brand remains yours and gives you the power to stop others from using your business’s name or logo. It’s like having your very own DeLorean—giving you the ability to shape your brand’s future with confidence.

Without proper trademark protection, your brand could be vulnerable to others trying to take a piece of what you’ve built. Think of a trademark as your "flux capacitor"—the key to ensuring your business stays on the right track, no matter what the future holds.

So, while I might not be able to time travel, I can help you secure your brand’s future today. Let’s work together to make sure your brand is protected and ready for whatever the future brings.

Keep Your Brand Safe and Protected,

J.J. Lee and the Trademark Lawyer Law Firm Team!

P.S. Contact us to Register your (Totem) Trademark today!

J.J. Lee, Trademark Attorney

Learn something new every Thursday! Join over 4,000 entrepreneurs and business owners for weekly Trademark tips, tricks, and news.

Read more from J.J. Lee, Trademark Attorney
a group of plants in a window

January 20, 2025 Hello Reader, Imagine this: You’ve spent years building your brand—pouring time, money, and passion into creating something unique. But one day, you discover someone else is using your name, your logo, or your tagline. Worse yet, they’ve registered it as their own trademark. Now, they’re claiming you’re the one infringing on their rights. Terrifying, isn’t it? This isn’t just a hypothetical horror story—it’s something that happens every day to businesses that delay or skip...

a close up of a cell phone with icons on it

January 13, 2025 Hello Reader, We’re writing to inform you of a significant update that could impact your trademark filings. As of January 1, 2025, hundreds of changes have been made to the Nice Classification system, including numerous additions and a few deletions. The Nice Classification system is critical for defining the goods and services associated with your trademark. Staying up-to-date with these changes is essential to ensure that your filings are accurate and aligned with current...

Registration neon signage

January 6, 2025 Hello Reader, When it comes to protecting your brand, registering your trademark with the USPTO is one of the smartest investments you can make. Here are the top benefits of trademark registration: 1. Exclusive Nationwide Rights Registration gives you exclusive rights to use your trademark across the entire U.S. for the goods and services listed in your application. Without it, your rights may be limited to the areas where your brand is actively in use. 2. Power to Prevent...