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May 12, 2025 TMtelegram Hello Reader, The USPTO rolled out a new trademark fee structure in January 2025. On the surface, it looks like a simple pricing adjustment—but if you work with hemp or CBD products, the reality is much more costly. Here’s what changed: 🚨 New Trademark Fee Structure (Effective Jan. 18, 2025): Base Application Fee: $350 per class Custom Descriptions: +$200 per class if you don’t use pre-approved ID Manual language Extra Length Fee: +$200 per 1,000 characters over the...
April 28, 2025 TMtelegram Hello Reader, Most brand owners know they can’t use misleading trademarks. But did you know a trademark can be refused just for sounding misleading—even if it’s technically true? That’s exactly what happened in the recent case of In re Twisted X, Inc., where the USPTO refused to register the mark ECOTWEED for “footwear made of a tweed-like material.” What’s the issue? The Trademark Office said the mark ECOTWEED was deceptive under Section 2(a) of the Trademark Act....
April 21, 2025 TMtelegram Hello Reader, Here’s another real-world lesson from the Trademark Trial and Appeal Board (TTAB) that highlights two common pitfalls brand owners face: 🔁 Choosing a name that’s too close to an existing mark🔁 Using a last name without understanding the trademark limits The case involved Wyse London, a fashion brand that applied to register its name for clothing and retail store services. But the USPTO refused registration on two separate grounds—and the TTAB agreed....