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September 1, 2025 Hello Reader, Problem: You want to run a big Labor Day Sale, but you’re worried: “Can I even say ‘Labor Day Sale’ without stepping on someone’s trademark?” You’ve seen special logos, catchy slogans, and lots of fancy art. You don’t want a scary letter in your inbox. Short answer: You can almost always use simple holiday words like “Labor Day Sale,” “Labor Day Weekend,” or “Labor Day Savings.” Those are common phrases many stores use to tell shoppers about a time-limited...
August 11, 2025 Hello Reader, It’s tempting to think that if you’ve designed something innovative—something instantly recognizable in the market—you should be able to trademark it. But in trademark law, there’s a critical rule you can’t ignore: If your design is functional, it can’t be registered as a trademark. A recent decision from the Trademark Trial and Appeal Board (TTAB) involving the Shibumi Shade beach canopy illustrates this point clearly. Shibumi Shade applied to register the 3D...
August 4, 2025 Hello Reader, Most people assume that when the USPTO refuses a trademark application, that’s the end of the road. But every so often, a case comes along that reminds us: the USPTO isn’t always right, and their decisions can be overturned. A recent example? The trademark ENAIRA, which the USPTO tried to block under Section 2(a) of the Lanham Act for supposedly suggesting a false connection with the Central Bank of Nigeria. Despite a messy and prolonged prosecution...