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July 28, 2025 TMtelegram Hello Reader, If your trademark application has ever been blocked by a strange, unfamiliar registrationâone with a made-up name or suspicious âproof of useââyou may have run into a growing problem in the trademark world: specimen farms. The USPTO recently issued a public warning about these setups, and itâs something every business owner and brand builder should understand. Because if youâre doing things rightâactually using your brand in commerce and building your...
July 21, 2025 TMtelegram Hello Reader, You might not think of trademarks as a business growth tool, but companies like Target sure do. In fiscal year 2024, Target filed more trademark applications than any other company in the U.S.âa total of 525, according to the Star Tribune (read the article here). Thatâs not a typo. And it wasnât about chasing trendsâit was about protecting their 40+ private-label brands, including heavy-hitters like Cat & Jack (kidswear), Good & Gather (groceries), and...
July 14, 2025 TMtelegram Hello Reader, Most people know that trademarks protect your brand name, but did you know that famous trademarks get a higher level of protection under the law? Two recent cases show exactly how that worksâand how powerful a famous trademark can be in court. Case #1: The IVY LEAGUE Stops âIV League Nurse Conciergeâ The Ivy League colleges (like Harvard and Yale) collectively own the trademark THE IVY LEAGUE, and they've used it for decades in connection with education,...