|
Learn something new every Thursday! Join over 4,000 entrepreneurs and business owners for weekly Trademark tips, tricks, and news.
June 2, 2025 TMtelegram Hello Reader, Color trademarks can be powerful brand assetsâbut theyâre not easy to register. A recent case involving dark green medical gloves shows just how high the bar is. Green Gloves In In re PT Medisafe Technologies, the company tried to register the color Pantone 3285 C (dark green) for chloroprene medical examination gloves. They claimed it functioned as a trademark for their brand. The USPTO refused registration, and the Federal Circuit agreed, calling the...
June 2, 2025 TMtelegram Hello Reader, When you apply for a trademark, one of the things the USPTO checks is whether your drawing matches how you actually use the mark. If it doesnâtâespecially if youâve carved out just a piece of the full brand nameâyou might get hit with a refusal for âmutilation.â Yes, thatâs a real trademark term. And it just tripped up a pharmaceutical company. In In re Verrica Pharmaceuticals Inc., the company applied to register a stylized "V" with three dots above it,...
May 19, 2025 TMtelegram Hello Reader, Hereâs a recent reminder from the Trademark Trial and Appeal Board (TTAB): sometimes, the name you pick for your product is just too on the nose to protect. That was the case in In re Jacobs Corporation, where the company tried to register the word BLADE as a trademark for a âhammer sold as an integral component of hammer mill machines.â The USPTO said noâand the TTAB backed them up. Why? Letâs break it down: đ Jacobs argued: Their product is a hammer,...