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April 21, 2025 TMtelegram Hello Reader, Hereâs another real-world lesson from the Trademark Trial and Appeal Board (TTAB) that highlights two common pitfalls brand owners face: đ Choosing a name thatâs too close to an existing markđ Using a last name without understanding the trademark limits The case involved Wyse London, a fashion brand that applied to register its name for clothing and retail store services. But the USPTO refused registration on two separate groundsâand the TTAB agreed....
April 13, 2025 TMtelegram Hello Reader, Gibson Guitars just won a big victoryâand itâs a lesson in brand protection you donât want to miss. After years of legal back-and-forth, a federal jury once again ruled in favor of Gibson in its trademark case against Dean Guitars (owned by Armadillo Enterprises). At stake? The rights to iconic guitar body shapes like the Flying V, Explorer, and SG. Hereâs what the jury decided, straight from the court decision: đ¸ Yes â Dean infringed on Gibsonâs...
April 7, 2025 TMtelegram Hello Reader, You may have seen MUSHâthe oat-based breakfast cupsâon Costco shelves. My wife picked some up recently, and I thought it was a solid product. So I was surprised to learn the company behind it just lost their trademark battle at the USPTO. Mush Mush Foods, Inc. tried to register MUSH as a trademark for âready-to-eat cerealsâ made with oats. But the Trademark Trial and Appeal Board (TTAB) ruled that âmushâ is genericâmeaning it's a common term for a type...